Convirza
Call Tracking / Attribution
Conversation intelligence for home services with ServiceTitan integrations.
Pricing: From $29/mo; AI voice from $0.50/min
Guide
Call tracking software for home service businesses
Short answer: Pick by what you need to see. For the lowest entry price, start with Nimbata (Entry plan $0 plus usage). If you also want missed calls answered by AI, CallRail sells Voice Assist on top of plans from $50/mo. If forms and chats matter as much as calls, look at WhatConverts (from $30/mo plus usage).
Quick picks by setup
Editorial picks, not paid. Prices are as published on each vendor's site on the date shown.
| If you are | Pick | Why | Starting price as published | Checked |
|---|---|---|---|---|
| Lowest entry price | Nimbata | Entry plan is $0 plus usage. Pro is $39/mo, or $35 billed annually. | From $0 plus usage; Pro $39/mo | October 21, 2026 |
| Tracking plus AI answering | CallRail | Plans from $50/mo plus usage, and Voice Assist AI answering from $95/mo. | From $50/mo plus usage | October 21, 2026 |
| Calls, forms and chats in one report | WhatConverts | Single account plans from $30/mo plus usage, with a 14 day free trial. | From $30/mo plus usage | October 21, 2026 |
| Cheap tracking with an AI voice agent | Convirza | Tracking from $29/mo, and an AI voice agent from $0.50 a minute. | From $29/mo; AI voice from $0.50/min | October 21, 2026 |
| Pay per call and lead buying | Ringba | $147/mo, or $127 billed annually, plus per minute usage. | From $127/mo annual plus usage | October 21, 2026 |
Full comparison (10 tools)
Sorted by fit: trades match, native booking into ServiceTitan, Jobber or Housecall Pro, and a published price.
| Tool | Starting price as published | Billing | Books into | Category |
|---|---|---|---|---|
| Convirza | From $29/mo; AI voice from $0.50/min | flat plan plus usage | Not confirmed | Call Tracking / Attribution |
| Nimbata | From $0 plus usage; Pro $39/mo | flat plan plus usage | Not confirmed | Call Tracking / Attribution |
| CallRail | From $50/mo plus usage | flat plan plus usage | Not confirmed | Call Tracking / Attribution |
| Ringba | From $127/mo annual plus usage | flat plan plus usage | Not confirmed | Call Tracking / Attribution |
| WhatConverts | From $30/mo plus usage | flat plan plus usage | Not confirmed | Call Tracking / Attribution |
| ORadiant | Custom quote | custom quote | Not confirmed | Call Tracking / Attribution |
| CallTrackingMetrics | See vendor | Not confirmed | Not confirmed | Call Tracking / Attribution |
| InCall IQ | Custom quote | custom quote | Not confirmed | Call Tracking / Attribution |
| Invoca | Custom quote | custom quote | Not confirmed | Call Tracking / Attribution |
| Marchex | See vendor | Not confirmed | Not confirmed | Call Tracking / Attribution |
Options in detail
Nimbata
Call Tracking / Attribution
Call tracking and conversation intelligence for home service marketing attribution.
Pricing: From $0 plus usage; Pro $39/mo
CallRail
Call Tracking / Attribution
Call tracking and conversation intelligence so home service marketers know which campaigns produce bookable jobs.
Pricing: From $50/mo plus usage
Ringba
Call Tracking / Attribution
Enterprise call tracking for performance marketers and pay per call campaigns.
Pricing: From $127/mo annual plus usage
WhatConverts
Call Tracking / Attribution
Lead tracking and reporting software with full featured call tracking and lead analytics for marketing campaigns.
Pricing: From $30/mo plus usage
ORadiant
Call Tracking / Attribution
Pay per call marketplace that connects call publishers with advertisers, with a home services vertical for HVAC, roofing and plumbing. Includes call tracking numbers, call recording, AI spam and fraud filtering, routing and per call billing.
Pricing: Custom quote, no public price
CallTrackingMetrics
Call Tracking / Attribution
Track calls, texts, forms and chats in one platform, with AI insights to improve routing, boost conversions and prove ROI.
Pricing: See vendor
InCall IQ
Call Tracking / Attribution
Call intelligence that analyzes every inbound and outbound call and shows why leads convert.
Pricing: Custom quote, no public price
Invoca
Call Tracking / Attribution
AI call tracking that connects online marketing to phone call revenue.
Pricing: Custom quote, no public price
Marchex
Call Tracking / Attribution
Conversation intelligence that analyzes calls for home service businesses.
Pricing: See vendor
How much are missed calls costing you? Run your own numbers in the free missed call cost calculator.
FAQ
- What is the call tracking for home services?
- There is no single best option for every shop. Pick by what you need to see. For the lowest entry price, start with Nimbata (Entry plan $0 plus usage). If you also want missed calls answered by AI, CallRail sells Voice Assist on top of plans from $50/mo. If forms and chats matter as much as calls, look at WhatConverts (from $30/mo plus usage).
- What should I look for?
- Check that the tool answers calls around the clock, captures job details, books appointments or hands urgent calls to your team, and connects with the software you already use for home service work. Then check how it bills: per minute, per call, per caller or flat.
- AI only or hybrid live and AI?
- AI receptionists handle calls automatically. Hybrid services add human receptionists for calls that need a person. TradePhone lists both and labels each by category.
- How current are these prices?
- We read each price on the vendor's own pricing page and show the date we checked it. This guide was updated October 21, 2026. Vendors that don't publish a price are marked custom quote.
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